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Lalita Bhardwaj

Trusted by Teams & Built for Real-World Problems

Product Designer across insurance, financial services and enterprise products. I lead end-to-end design from discovery and journey mapping to prototypes, design systems and design QA, working closely with product, engineering and business teams.

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UX/UI Design Experience

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Enterprise Products Designed

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Applications Supported on Smart Recruit Pro

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Fewer Clicks in Recruitment Flows

What I Bring to the Table

01

Experience Design

Designing intuitive journeys that make complex interactions feel effortless.

02

Product Design

Turning business challenges into meaningful, scalable digital products.

03

Design Systems

Building consistent, accessible interfaces that scale across products.

Core Skills & Expertise

UX Strategy & Research

Turning user needs into clear, purposeful experiences. I uncover user problems, map journeys, and translate insights into thoughtful design strategies that align user goals with business objectives.

User ResearchUser FlowPersona

Product & UI Design

Designing products that feel simple, intuitive, and meaningful. From early concepts to high-fidelity interfaces, I create engaging web and mobile experiences with a strong focus on usability, hierarchy, and interaction.

WireframingPrototypingUI Design

Design Systems

Building consistent experiences that scale across products. I create reusable components, patterns, and guidelines that bring consistency, accessibility, and efficiency to digital products.

Design SystemsComponentsAccessibility

Enterprise & Responsive Design

Simplifying complex workflows across every screen. I design responsive dashboards, enterprise platforms, and digital experiences that make complex information easier to understand and actions easier to complete.

Selected Projects

Smart Recruit Pro

End-to-end advisor recruitment platform that cut onboarding from 25 to 5 minutes and supports 15L+ applications.

View case study →

AMS/LMS + MyActivity

Agency and learning platform for agents, managers and admins, supporting 87% engagement and 20L+ leads.

View case study →

Khushi

Omnichannel digital servicing across app, portal, web bot and WhatsApp, supporting 1.9M online transactions.

AI Voice Assistant for AMS/LMS

Bilingual voice and text assistant that helps agents update leads and schedule follow-ups.

View case study →

AI Decision Coach

AI-powered coach that guides users toward clearer, faster decisions.

Where I've Worked

UX/UI Designer / Product Designer

PNB MetLife (Consultant)
  • Lead end-to-end product design from discovery and requirements to UI, handoff, UAT and release.
  • Run stakeholder workshops, user research, journey mapping and usability activities.
  • Support Agile delivery through design QA, KPI analysis and post-launch improvements, using Figma AI for ideation and research.

UX/UI Designer

HARSAC
  • Designed web and mobile experiences focused on usability, accessibility and responsive design.
  • Created user flows, wireframes, prototypes and design documentation.

UX/UI Designer

IT Wings Info System
  • Designed enterprise dashboards, workflows and responsive interfaces.
  • Improved the GMDA website usability score from 58 to 91.
  • Contributed to reusable components and UI standardization.

Graphic Designer

Symansys Technologies
  • Designed marketing creatives, website banners and digital assets across digital channels.
  • Strengthened brand consistency with cross-functional teams.

Toolkit & Education

Tools

FigmaFigJamAdobe XDPhotoshopIllustratorFramerMiroNotion

AI

Figma AIStitch AIChatGPTAI-assisted ResearchAI Ideation

Domain

InsuranceFinancial ServicesEnterprise ApplicationsCustomer ServicingClaimsRecruitmentLearning Management

Education

MCA, Amity University
2023 – 2025

BCA, Kalinga University
2015 – 2018

My Design Process

1 Week

1Discovery

Understand your goals, audience, and requirements to define project direction and create a strong foundation.

2 Week

2Strategy

Plan website structure, user journey, and design approach to ensure clarity, usability, and long-term project success.

3 Week

3Design

Craft visually engaging interfaces that align with your brand identity and provide intuitive user experiences.

4 Week

4Development

Transform approved designs into responsive, high-performance websites that work seamlessly across devices.

5 Week

5Launch

Test, optimize, and launch the website to ensure smooth performance, reliability, and a polished user experience.

What Clients Say

”
★★★★★

Product Manager

Digital Product Team

Frequently Asked Questions

How long does it take to design a website?⌃

Most projects take between 1–3 weeks, depending on the complexity, number of pages, and features required.

Will my website be mobile responsive?⌄

Yes. Every design is built mobile-first and tested across phones, tablets, and desktops.

Do you offer revisions during the project?⌄

Yes. Revision rounds are included at the strategy, design, and development stages.

Can you redesign my existing website?⌄

Absolutely. I audit what you have, keep what works, and redesign the rest.

Let's Build Something Exceptional

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